Essilor - Aleksander Foks

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ABOUT

OG of Eyeglasses Since 1972!

Essilor has been a heavyweight in the eyeglasses game since 1972. Born from the merger of French companies Essel and Silor, they've become a go-to for their top-notch Varilux lenses. They're a big deal in the Polish lens market too!

PROBLEM

Reach the Right Opticians, Not Just Any??

Essilor Poland hit a snag. They had this slick new phoropter (that's a high-tech eye-testing tool) they were eager to roll out to opticians, hoping it'd boost their sales.

The challenge? Figuring out how to target the right opticians and get them to try it out and even leave their contact details. Quite the puzzle, right?

SOLUTION

Multi-Domain Operations

Essilor Poland needed a hand getting their new phoropter in front of the right eyes. We jumped in and set up a dope landing page packed with the latest industry trends and info. We then used some smart targeting to hit up the right opticians through snazzy Facebook and Instagram ads that screamed "optician approved."

By mixing up the ad formats and targeting similar audiences, we kept the costs down and the sign-ups coming. The result? Straight-up profit

IMPACT

ROI Rockets!

This campaign was off the charts! With our help, Essilor connected only with opticians who were really stoked about the new phoropter.

This focused strategy led to massive success, with a conversion rate and return on investment (ROI) soaring over 300%! Essilor made bank, pulling in hundreds of thousands of PLN in equipment sales. But wait, there's more! They also grew a bigger pool of potential customers by collecting emails, phone numbers, and locations—pretty much the whole shebang. They even snagged a goldmine of sales data, setting them up to target specific optometrists with pinpoint accuracy in the future. Talk about setting up for the long haul!

„The recommended solutions proved to be effective, strengthening the presence of the Essilor Polonia brand in digital channels. Aleksander and his team showed commitment and diligence, and the projects implemented together were completed on time. It is also worth appreciating the flexibility and openness to change.”

– Ewa Żebrowska
Country Media x Digital & Communication Manager, Essilor Group

Thanks for your time! ♥︎

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Digital Marketing