ABOUT
Never Heard of Ozzy Osbourne?
Ozzy Osbourne, the rock legend we all dig, is dropping a new album! He’s always beenabout breaking the mold with his tunes and how he shares them. Now, with everyone online, his crew’s whipping up some cool new ways for fans to get into the album andspread the word.
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PROBLEM
Rocker's Struggles
Pushing Ozzy Osbourne's latest album, "Ordinary Man," was no piece of cake. The goal? Not just to hype up Ozzy’s epic comeback but also to pull in a fresh crowd who might not know the Prince of Darkness yet. It’s tough out there – you’ve gotta snatch people’s attention in a world where everything’s vying for a look.
Old-school stuff like radio ads? Nope, they just don’t cut it with the digital-savvy younger crowd. So, the team had to get creative and interactive, crafting something that’s pure Ozzy madness.
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SOLUTION
Went Wild, Full Rockstar Mode!
What’s good enough for the Prince of Darkness? How about a killer game called "Legend of Ozzy"? Picture those old-school pixelated video games, but with a full-on Ozzy twist. We’re talking bats, classic Ozzy scenes, and even Ozzy himself in pixel form! Plus, there were 10 different characters to play and awesome graphics that kept fans glued. It wasn’t just a game; it was a brand-new way for fans to dive into Ozzy’s universe!
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The "Legend of Ozzy" game was a smash hit for Ozzy and his team! Fans totally flipped for it, boosting streams of the new album big time.
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IMPACT
Fans Loved It!
Just on the first day, the game scored 1.7 thousand page views, and over a month, it sparked a massive 13 thousand social media posts. It even roped in a whole new bunch of fans, just like they wanted!
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"The project promoting Ozzy Osbourne’s album “Ordinary Man” was a success thanks to exceptional digital strategy and execution. The “Legend of Ozzy” game, with its creative and engaging design, significantly boosted fan engagement and brought in new audiences. The attention to detail and innovative approach ensured the project’s precision and impact. I highly recommend this team’s work for any digital project."
– Przemysław Dzienuć
Sony Music Poland
Thanks for your time! ♥︎
